# They Forgot Your Brand Before They Left the Booth | An On Location Conversation at RSAC 2026 with Sean Martin and Marco Ciappelli

Page: https://stenobird.com/podcast/the-itspmagazine-podcast-938250/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli
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Podcast: [The ITSPmagazine Podcast](https://stenobird.com/podcast/the-itspmagazine-podcast-938250)
Published: 2026-04-06T17:25:33+00:00
Episode link: https://itspradio.com/episodes/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli-6suiZPQT
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Duration seconds: 713

## Resource

The expo floor at RSAC Conference 2026 is full of noise, spectacle, and buzzwords -- but ask a CISO what stood out, and they rarely name a brand. Sean Martin and Marco Ciappelli unpack why so many companies invest in attention-grabbing tactics while missing the one thing that actually builds trust: a clear, differentiated message tied to real business outcomes.

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## Transcript

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