{"podcast":{"title":"The ITSPmagazine Podcast","slug":"the-itspmagazine-podcast-938250","podcast_index_feed_id":938250,"rss_url":"https://feeds.simplecast.com/uHBB4m9X","website_url":"https://itspradio.com","image_url":"https://image.simplecastcdn.com/images/dc632811-2d4b-42a7-b17c-b527aa3c92d7/b9feaafb-a4b6-414f-8e46-0b9fa4154ffb/3000x3000/podcast_cover_itspmagazine.jpg?aid=rss_feed","author":"ITSPmagazine","episode_count":2000,"summary":"Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create. This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience. This is where you'll find it all.","last_synced_at":"2026-08-01T08:18:40.058476+00:00","page_url":"https://stenobird.com/podcast/the-itspmagazine-podcast-938250"},"episode":{"title":"They Forgot Your Brand Before They Left the Booth | An On Location Conversation at RSAC 2026 with Sean Martin and Marco Ciappelli","slug":"they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli","published_at":"2026-04-06T17:25:33+00:00","page_url":"https://stenobird.com/podcast/the-itspmagazine-podcast-938250/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli","show_page_url":"https://stenobird.com/podcast/the-itspmagazine-podcast-938250","url":"https://itspradio.com/episodes/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli-6suiZPQT","audio_url":"https://chtbl.com/track/1CBDEF/afp-110348-injected.calisto.simplecastaudio.com/0310f993-fbb0-4fcc-b698-db9af99f73ca/episodes/6f02f019-5ada-4d12-95f1-e12110fe62bf/audio/128/default.mp3?aid=rss_feed&awCollectionId=0310f993-fbb0-4fcc-b698-db9af99f73ca&awEpisodeId=6f02f019-5ada-4d12-95f1-e12110fe62bf&feed=uHBB4m9X","summary":"The expo floor at RSAC Conference 2026 is full of noise, spectacle, and buzzwords -- but ask a CISO what stood out, and they rarely name a brand. Sean Martin and Marco Ciappelli unpack why so many companies invest in attention-grabbing tactics while missing the one thing that actually builds trust: a clear, differentiated message tied to real business outcomes.","meta_description":"The expo floor at RSAC Conference 2026 is full of noise, spectacle, and buzzwords -- but ask a CISO what stood out, and they rarely name a brand. Sean Mar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":713,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-itspmagazine-podcast-938250/episodes/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-itspmagazine-podcast-938250/they-forgot-your-brand-before-they-left-the-booth-an-on-location-conversation-at-rsac-2026-with-sean-martin-and-marco-ciappelli.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}