Episode

Episode #334: Why EdTech Growth Requires a New Playbook

Podcast: The Higher Ed Geek Podcast
Published: Jun 17, 2026
Duration seconds: 1537
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Canonical source: http://higheredgeek.com/podcast
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Summary

In this episode, we talk with Sean Gannon of GTMppl about how go-to-market strategy in edtech is evolving in response to AI, changing buyer behavior, and tighter institutional budgets. They explore how traditional sales-led approaches are giving way to more data-driven, marketing-informed strategies—where being visible early in the buying journey is critical, and strong CRM, content, and intent data can determine whether a company even makes the shortlist.