# Episode #334: Why EdTech Growth Requires a New Playbook

Page: https://stenobird.com/podcast/the-higher-ed-geek-podcast-1126176/episode-334-why-edtech-growth-requires-a-new-playbook
Text version: https://stenobird.com/podcast/the-higher-ed-geek-podcast-1126176/episode-334-why-edtech-growth-requires-a-new-playbook.md
Podcast: [The Higher Ed Geek Podcast](https://stenobird.com/podcast/the-higher-ed-geek-podcast-1126176)
Published: 2026-06-17T07:00:00+00:00
Episode link: http://higheredgeek.com/podcast
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fb612789-3126-4c18-a9af-51b679db73e3/episodes/a6dcc37b-72ce-45e0-bcda-29420036e0e7/audio/128/default.mp3?aid=rss_feed&awCollectionId=fb612789-3126-4c18-a9af-51b679db73e3&awEpisodeId=a6dcc37b-72ce-45e0-bcda-29420036e0e7&feed=doLZc_ov
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JSON: https://stenobird.com/v1/public/podcasts/the-higher-ed-geek-podcast-1126176/episodes/episode-334-why-edtech-growth-requires-a-new-playbook
Duration seconds: 1537

## Resource

In this episode, we talk with Sean Gannon of GTMppl about how go-to-market strategy in edtech is evolving in response to AI, changing buyer behavior, and tighter institutional budgets. They explore how traditional sales-led approaches are giving way to more data-driven, marketing-informed strategies—where being visible early in the buying journey is critical, and strong CRM, content, and intent data can determine whether a company even makes the shortlist.

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## Transcript

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