Episode
Episode 27, Part 3 - Lessons from Facebook, Deliveroo and a Pandemic
- Podcast
- The Growth Workshop Podcast
- Published
- Apr 19, 2026
- Duration seconds
- 1081
- Processing state
not_requested- Canonical source
- https://sbrconsulting.com/
Actions
POST https://stenobird.com/v1/public/podcasts/the-growth-workshop-podcast-6714620/episodes/episode-27-part-3-lessons-from-facebook-deliveroo-and-a-pandemic/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-27-part-3-lessons-from-facebook-deliveroo-and-a-pandemic.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In Part 3 of our episode, Matt Ring argues that ‘sales enablement’ is too narrow – the real job is revenue enablement across the full customer lifecycle. He shares practical segmentation frameworks for focusing on strategic, future‑potential and volume accounts, and debates how AI and signal data can support rather than replace human judgment. Matt then opens up about two major crises – Facebook’s missing mobile ad product and Deliveroo’s COVID lockdown shock – before closing with clear, 2026‑ready advice for commercial leaders on propositions, processes, people, and scaling the basics with AI.