Episode
Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking
- Podcast
- The Growth Workshop Podcast
- Published
- Feb 26, 2026
- Duration seconds
- 1194
- Processing state
not_requested- Canonical source
- https://sbrconsulting.com/
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Summary
In this opening episode, Guy Rubin of Fullcast joins Alan Morton, and guest co-host Dannii Mathers to unpack why today’s go‑to‑market engines are struggling. Guy explains the real data behind mis-quoting, shrinking win rates, messy AI‑driven top‑of‑funnel volume, and the widening performance delta between top sellers and everyone else. This is a sharp, practical introduction to Fullcast’s “Revenue Intelligence as a Service” report reveals and why data from source is now essential for revenue leaders.