# Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking

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Text version: https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-26-part-1-fullcast-sbr-why-the-modern-gtm-engine-is-breaking.md
Podcast: [The Growth Workshop Podcast](https://stenobird.com/podcast/the-growth-workshop-podcast-6714620)
Published: 2026-02-26T23:01:00+00:00
Episode link: https://sbrconsulting.com/
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/7795ea41-f552-4ea4-b229-15e1227a5535.mp3
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Duration seconds: 1194

## Resource

In this opening episode, Guy Rubin of Fullcast joins Alan Morton, and guest co-host Dannii Mathers to unpack why today’s go‑to‑market engines are struggling. Guy explains the real data behind mis-quoting, shrinking win rates, messy AI‑driven top‑of‑funnel volume, and the widening performance delta between top sellers and everyone else. This is a sharp, practical introduction to Fullcast’s “Revenue Intelligence as a Service” report reveals and why data from source is now essential for revenue leaders.

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## Transcript

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