{"podcast":{"title":"The Growth Workshop Podcast","slug":"the-growth-workshop-podcast-6714620","podcast_index_feed_id":6714620,"rss_url":"https://feeds.captivate.fm/thegrowthworkshop/","website_url":"https://sbrconsulting.com/","image_url":"https://artwork.captivate.fm/acc37fc4-d540-475f-9669-93450b499b8f/TGWP-Thumbnail-Main-resized.png","author":"Southwestern Family of Podcasts - Southwestern Family of Companies","episode_count":66,"summary":"Jonny Adams & Matt Best will share their 30+ years experience on what growth & revenue acceleration looks like in modern business. With episodes featuring industry leaders, you can hear aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.","last_synced_at":"2026-07-31T10:18:05.596205+00:00","page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620"},"episode":{"title":"Episode 26, Part 1 - Fullcast & SBR: Why The Modern GTM Engine Is Breaking","slug":"episode-26-part-1-fullcast-sbr-why-the-modern-gtm-engine-is-breaking","published_at":"2026-02-26T23:01:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-26-part-1-fullcast-sbr-why-the-modern-gtm-engine-is-breaking","show_page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620","url":"https://sbrconsulting.com/","audio_url":"https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/7795ea41-f552-4ea4-b229-15e1227a5535.mp3","summary":"In this opening episode, Guy Rubin of Fullcast joins Alan Morton, and guest co-host Dannii Mathers to unpack why today’s go‑to‑market engines are struggling. Guy explains the real data behind mis-quoting, shrinking win rates, messy AI‑driven top‑of‑funnel volume, and the widening performance delta between top sellers and everyone else. This is a sharp, practical introduction to Fullcast’s “Revenue Intelligence as a Service” report reveals and why data from source is now essential for revenue leaders.","meta_description":"In this opening episode, Guy Rubin of Fullcast joins Alan Morton, and guest co-host Dannii Mathers to unpack why today’s go‑to‑market engines are struggli…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1194,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-workshop-podcast-6714620/episodes/episode-26-part-1-fullcast-sbr-why-the-modern-gtm-engine-is-breaking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-26-part-1-fullcast-sbr-why-the-modern-gtm-engine-is-breaking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}