Episode
How Google Ads Brand Suitability Controls Work in 2026
- Published
- Jul 16, 2026
- Duration seconds
- 546
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Summary
In this episode of The Google Ads Podcast, Lucas and Luna dive into brand suitability controls in Google Ads in 2026. They break down the difference between brand safety and brand suitability, how content adjacency settings work, and how to use placement exclusions, content labels, and sensitive category blocks. Lucas shares a specific example of a mid-sized retailer that saved 12% of its display budget by excluding low-quality news sections. They also cover the recent updates to Google's content classification, including the new 'profanity in audio' label. A practical episode for any advertiser worried about where their ads appear. #GoogleAds #BrandSuitability #BrandSafety #PPC #DisplayAds #ContentAdjacency #PlacementExclusions #SensitiveCategories #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #PaidSearch #AdPlacement #ContentLabels #ProfanityInAudio #DisplayCampaigns #AdVerification Keep every episode free: buymeacoffee.com/fexingo