{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Brand Suitability Controls Work in 2026","slug":"how-google-ads-brand-suitability-controls-work-in-2026","published_at":"2026-07-16T17:38:55+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-suitability-controls-work-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0118.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0118.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna dive into brand suitability controls in Google Ads in 2026. They break down the difference between brand safety and brand suitability, how content adjacency settings work, and how to use placement exclusions, content labels, and sensitive category blocks. Lucas shares a specific example of a mid-sized retailer that saved 12% of its display budget by excluding low-quality news sections. They also cover the recent updates to Google's content classification, including the new 'profanity in audio' label. A practical episode for any advertiser worried about where their ads appear. #GoogleAds #BrandSuitability #BrandSafety #PPC #DisplayAds #ContentAdjacency #PlacementExclusions #SensitiveCategories #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #PaidSearch #AdPlacement #ContentLabels #ProfanityInAudio #DisplayCampaigns #AdVerification Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna dive into brand suitability controls in Google Ads in 2026. They break down the difference betwe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":546,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-suitability-controls-work-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-suitability-controls-work-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}