# How Google Ads Brand Suitability Controls Work in 2026

Page: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-suitability-controls-work-in-2026
Text version: https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-suitability-controls-work-in-2026.md
Podcast: [The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy](https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644)
Published: 2026-07-16T17:38:55+00:00
Episode link: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0118.mp3
Audio file: https://audio.fexingo.com/business/the-google-ads-podcast/episode-0118.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-suitability-controls-work-in-2026
Duration seconds: 546

## Resource

In this episode of The Google Ads Podcast, Lucas and Luna dive into brand suitability controls in Google Ads in 2026. They break down the difference between brand safety and brand suitability, how content adjacency settings work, and how to use placement exclusions, content labels, and sensitive category blocks. Lucas shares a specific example of a mid-sized retailer that saved 12% of its display budget by excluding low-quality news sections. They also cover the recent updates to Google's content classification, including the new 'profanity in audio' label. A practical episode for any advertiser worried about where their ads appear. #GoogleAds #BrandSuitability #BrandSafety #PPC #DisplayAds #ContentAdjacency #PlacementExclusions #SensitiveCategories #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #PaidSearch #AdPlacement #ContentLabels #ProfanityInAudio #DisplayCampaigns #AdVerification Keep every episode free: buymeacoffee.com/fexingo

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-suitability-controls-work-in-2026/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-suitability-controls-work-in-2026.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.