Episode
Episode 150: The Customer Experience Supply Chain: Meeting Expectations in the Age of Same-Day Delivery with OneRail
- Podcast
- The Future of Supply Chain
- Published
- Mar 11, 2026
- Duration seconds
- 1794
- Processing state
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Summary
This week, we explore how real time data, AI driven orchestration, and proactive communication are transforming last mile delivery into a powerful driver of customer experience and loyalty. Download the episode transcript ===== In this episode, Richard Howells talks with OneRail founder and CEO Bill Catania about turning last mile delivery from a cost center into a strategic CX advantage. They cover inventory visibility, carrier optionality, AI driven orchestration, proactive customer communication, and why real time data will shape the future of supply chain. ===== Guest: Bill Catania, CEO, OneRail Bill Catania is the Founder and CEO of OneRail, a last-mile delivery orchestration platform that combines AI-powered software with logistics-as-a-service to deliver the speed, reliability, and visibility businesses need to meet their delivery promises. A seasoned startup entrepreneur, Catania specializes in building and scaling real-time technology networks for enterprise retailers and wholesalers. A recognized thought leader in AI-driven fulfillment and last mile logistics, Catania is a frequent speaker at major retail, supply chain, and technology forums, sharing insights on the future of delivery orchestration and customer-centric supply chains. Prior to founding OneRail, Catania launched M-Dot Network, a digital coupon pioneer and the first retail POS-to-cloud transaction engine to enable real-time digital coupon redemption at grocery checkouts across North America. Under his leadership, M-Dot won the Amazon Web Services Start-Up Challenge, surpassing more than 1,500 companies from 23 countries. His entrepreneurial leadership and sustained impact on enterprise technology earned him recognition as one of Goldman Sachs’ Most Exceptional Entrepreneurs of 2024…