# Episode 150: The Customer Experience Supply Chain: Meeting Expectations in the Age of Same-Day Delivery with OneRail

Page: https://stenobird.com/podcast/the-future-of-supply-chain-5986965/episode-150-the-customer-experience-supply-chain-meeting-expectations-in-the-age-of-same-day-delivery-with-onerail
Text version: https://stenobird.com/podcast/the-future-of-supply-chain-5986965/episode-150-the-customer-experience-supply-chain-meeting-expectations-in-the-age-of-same-day-delivery-with-onerail.md
Podcast: [The Future of Supply Chain](https://stenobird.com/podcast/the-future-of-supply-chain-5986965)
Published: 2026-03-11T05:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/future-of-supply-chain/episodes/Episode-150-The-Customer-Experience-Supply-Chain-Meeting-Expectations-in-the-Age-of-Same-Day-Delivery-with-OneRail-e3g5rsc
Audio file: https://anchor.fm/s/10cb2bb84/podcast/play/116632908/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-9%2F9fecf446-ee55-5f4e-26d9-21366903663d.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-future-of-supply-chain-5986965/episodes/episode-150-the-customer-experience-supply-chain-meeting-expectations-in-the-age-of-same-day-delivery-with-onerail
Duration seconds: 1794

## Resource

This week, we explore how real time data, AI driven orchestration, and proactive communication are transforming last mile delivery into a powerful driver of customer experience and loyalty. Download the ⁠⁠⁠⁠⁠⁠⁠ ⁠ episode transcript ⁠ ===== In this episode, Richard Howells talks with OneRail founder and CEO Bill Catania about turning last mile delivery from a cost center into a strategic CX advantage. They cover inventory visibility, carrier optionality, AI driven orchestration, proactive customer communication, and why real time data will shape the future of supply chain. ===== Guest: Bill Catania, CEO, OneRail Bill Catania is the Founder and CEO of OneRail, a last-mile delivery orchestration platform that combines AI-powered software with logistics-as-a-service to deliver the speed, reliability, and visibility businesses need to meet their delivery promises. A seasoned startup entrepreneur, Catania specializes in building and scaling real-time technology networks for enterprise retailers and wholesalers. A recognized thought leader in AI-driven fulfillment and last mile logistics, Catania is a frequent speaker at major retail, supply chain, and technology forums, sharing insights on the future of delivery orchestration and customer-centric supply chains.​​ Prior to founding OneRail, Catania launched M-Dot Network, a digital coupon pioneer and the first retail POS-to-cloud transaction engine to enable real-time digital coupon redemption at grocery checkouts across North America. Under his leadership, M-Dot won the Amazon Web Services Start-Up Challenge, surpassing more than 1,500 companies from 23 countries. His entrepreneurial leadership and sustained impact on enterprise technology earned him recognition as one of Goldman Sachs’ Most Exceptional Entrepreneurs of 2024…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-future-of-supply-chain-5986965/episodes/episode-150-the-customer-experience-supply-chain-meeting-expectations-in-the-age-of-same-day-delivery-with-onerail/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-future-of-supply-chain-5986965/episode-150-the-customer-experience-supply-chain-meeting-expectations-in-the-age-of-same-day-delivery-with-onerail.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.