Episode
First t-shirts, then podcasts, now the world: the story of YOUKNOW
- Podcast
- The Fold
- Published
- Mar 30, 2026
- Duration seconds
- 2314
- Processing state
not_requested
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Summary
Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices