# First t-shirts, then podcasts, now the world: the story of YOUKNOW

Page: https://stenobird.com/podcast/the-fold-1199639/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow
Text version: https://stenobird.com/podcast/the-fold-1199639/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow.md
Podcast: [The Fold](https://stenobird.com/podcast/the-fold-1199639)
Published: 2026-03-30T16:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/TSO6089396110.mp3?updated=1774826604
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/TSO6089396110.mp3?updated=1774826604
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-fold-1199639/episodes/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow
Duration seconds: 2314

## Resource

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-fold-1199639/episodes/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-fold-1199639/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.