{"podcast":{"title":"The Fold","slug":"the-fold-1199639","podcast_index_feed_id":1199639,"rss_url":"https://feeds.megaphone.fm/TSO1066540655","website_url":"http://www.thespinoff.co.nz","image_url":"https://megaphone.imgix.net/podcasts/fa92bb9e-74d7-11ed-bde9-abda5620f32d/image/16f4a891b56ce0756a3f5c374974e343.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Spinoff","episode_count":339,"summary":"Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.","last_synced_at":"2026-06-30T08:18:53.035127+00:00","page_url":"https://stenobird.com/podcast/the-fold-1199639"},"episode":{"title":"First t-shirts, then podcasts, now the world: the story of YOUKNOW","slug":"first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow","published_at":"2026-03-30T16:00:00+00:00","page_url":"https://stenobird.com/podcast/the-fold-1199639/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow","show_page_url":"https://stenobird.com/podcast/the-fold-1199639","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/TSO6089396110.mp3?updated=1774826604","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/TSO6089396110.mp3?updated=1774826604","summary":"Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their kna…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2314,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-fold-1199639/episodes/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-fold-1199639/first-t-shirts-then-podcasts-now-the-world-the-story-of-youknow.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}