Episode
Google Just Killed FAQ Schema (And Most SEOs Still Don't Get It)
- Podcast
- The Edward Show
- Published
- May 11, 2026
- Duration seconds
- 689
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Summary
E1041: Google just officially killed FAQ schema support in Google Search. But the bigger story is this: Most SEO advice is still telling people to prioritize FAQ schema anyway. We break down: - What Google actually deprecated - Why this changes almost nothing for most websites - How schema became overhyped in SEO - Why ChatGPT still recommends outdated SEO tactics - How to use critical thinking instead of blindly following SEO advice - What actually drives rankings and conversions in modern SEO Topics covered: - Google removing FAQ rich results - Why FAQ schema stopped mattering years ago - How to evaluate schema types yourself - SERP features vs. actual ranking factors - Why LLMs don't really need schema - The difference between relevance and authority - How to identify better SEO keywords - A simple 3-question framework for writing SEO content that converts - Why most SEO content fails search intent Key takeaway: If a schema type does not create a visible SERP advantage for your target keyword, it is probably not worth obsessing over. The fundamentals still matter most: - Relevant content - Search intent alignment - Authority - Useful pages that satisfy users better than competing results This episode also includes: - A real example from a startup I'm funding - Why relying entirely on ChatGPT for SEO can backfire - The exact exercise that improved content quality immediately ⭐️ The announcement from Google - https://developers.google.com/search/docs/appearance/structured-data/faqpage ⭐️ Previous schema types being deprecated - https://www.seroundtable.com/google-drops-support-structured-data-types-40386.html ⭐️ The Reddit thread - https://www.reddit.com/r/TechSEO/comments/1t7ccqv/comment/okobz8c/?context=1 ⭐️ Lily Ray's post - https://x.com/lilyraynyc/status/20527885…