{"podcast":{"title":"The Edward Show","slug":"the-edward-show-6568456","podcast_index_feed_id":6568456,"rss_url":"https://feeds.libsyn.com/479997/rss","website_url":"https://edwardsturm.com/the-edward-show/","image_url":"https://static.libsyn.com/p/assets/c/d/7/d/cd7dd52fe8cc81ab27a2322813b393ee/The_Edward_Show_Album_Cover.png","author":"Sturm Media LLC","episode_count":1121,"summary":"Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.","last_synced_at":"2026-08-02T14:18:15.946578+00:00","page_url":"https://stenobird.com/podcast/the-edward-show-6568456"},"episode":{"title":"Google Just Killed FAQ Schema (And Most SEOs Still Don't Get It)","slug":"google-just-killed-faq-schema-and-most-seos-still-don-t-get-it","published_at":"2026-05-11T17:25:00+00:00","page_url":"https://stenobird.com/podcast/the-edward-show-6568456/google-just-killed-faq-schema-and-most-seos-still-don-t-get-it","show_page_url":"https://stenobird.com/podcast/the-edward-show-6568456","url":"https://9342edaa-17ad-4315-a037-ec4dfabd63f7.libsyn.com/google-just-killed-faq-schema-and-most-seos-still-dont-get-it","audio_url":"https://traffic.libsyn.com/secure/9342edaa-17ad-4315-a037-ec4dfabd63f7/Google_Just_Killed_FAQ_Schema_And_Most_SEOs_Still_Dont_Get_It.mp3?dest-id=4081527","summary":"E1041: Google just officially killed FAQ schema support in Google Search. But the bigger story is this: Most SEO advice is still telling people to prioritize FAQ schema anyway. We break down: - What Google actually deprecated - Why this changes almost nothing for most websites - How schema became overhyped in SEO - Why ChatGPT still recommends outdated SEO tactics - How to use critical thinking instead of blindly following SEO advice - What actually drives rankings and conversions in modern SEO Topics covered: - Google removing FAQ rich results - Why FAQ schema stopped mattering years ago - How to evaluate schema types yourself - SERP features vs. actual ranking factors - Why LLMs don't really need schema - The difference between relevance and authority - How to identify better SEO keywords - A simple 3-question framework for writing SEO content that converts - Why most SEO content fails search intent Key takeaway: If a schema type does not create a visible SERP advantage for your target keyword, it is probably not worth obsessing over. The fundamentals still matter most: - Relevant content - Search intent alignment - Authority - Useful pages that satisfy users better than competing results This episode also includes: - A real example from a startup I'm funding - Why relying entirely on ChatGPT for SEO can backfire - The exact exercise that improved content quality immediately ⭐️ The announcement from Google - https://developers.google.com/search/docs/appearance/structured-data/faqpage ⭐️ Previous schema types being deprecated - https://www.seroundtable.com/google-drops-support-structured-data-types-40386.html ⭐️ The Reddit thread - https://www.reddit.com/r/TechSEO/comments/1t7ccqv/comment/okobz8c/?context=1 ⭐️ Lily Ray's post - https://x.com/lilyraynyc/status/20527885…","meta_description":"E1041: Google just officially killed FAQ schema support in Google Search. But the bigger story is this: Most SEO advice is still telling people to priorit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":689,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-edward-show-6568456/episodes/google-just-killed-faq-schema-and-most-seos-still-don-t-get-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-edward-show-6568456/google-just-killed-faq-schema-and-most-seos-still-don-t-get-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}