Episode
WPP's Matt McNeany on Open Pro and advertising's AI future?
- Podcast
- The Drum Podcast
- Published
- Nov 6, 2025
- Duration seconds
- 2204
- Processing state
not_requested- Canonical source
- https://www.thedrum.com/podcast/series/the-drum-podcast
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Summary
WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.