{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"WPP's Matt McNeany on Open Pro and advertising's AI future?","slug":"wpp-s-matt-mcneany-on-open-pro-and-advertising-s-ai-future","published_at":"2025-11-06T15:51:57+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/wpp-s-matt-mcneany-on-open-pro-and-advertising-s-ai-future","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://www.thedrum.com/podcast/series/the-drum-podcast","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/690cc41dc72b7869e2388e68/media.mp3","summary":"WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.","meta_description":"WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2204,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/wpp-s-matt-mcneany-on-open-pro-and-advertising-s-ai-future/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/wpp-s-matt-mcneany-on-open-pro-and-advertising-s-ai-future.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}