# WPP's Matt McNeany on Open Pro and advertising's AI future?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/wpp-s-matt-mcneany-on-open-pro-and-advertising-s-ai-future
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/wpp-s-matt-mcneany-on-open-pro-and-advertising-s-ai-future.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2025-11-06T15:51:57+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/690cc41dc72b7869e2388e68/media.mp3
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Duration seconds: 2204

## Resource

WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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