Episode
Why do we know so little about the creative industry's 'long tail'?
- Podcast
- The Drum Podcast
- Published
- Jun 11, 2026
- Duration seconds
- 2730
- Processing state
not_requested- Canonical source
- https://shows.acast.com/the-drum-network-podcast/episodes/why-do-we-know-so-little-about-the-creative-industrys-long-t
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Summary
A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.