# Why do we know so little about the creative industry's 'long tail'?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/why-do-we-know-so-little-about-the-creative-industry-s-long-tail
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/why-do-we-know-so-little-about-the-creative-industry-s-long-tail.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-06-11T10:34:51+00:00
Episode link: https://shows.acast.com/the-drum-network-podcast/episodes/why-do-we-know-so-little-about-the-creative-industrys-long-t
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/6a2a8f4bd1dd1d4482a66bda/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/why-do-we-know-so-little-about-the-creative-industry-s-long-tail
Duration seconds: 2730

## Resource

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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