{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"Why do we know so little about the creative industry's 'long tail'?","slug":"why-do-we-know-so-little-about-the-creative-industry-s-long-tail","published_at":"2026-06-11T10:34:51+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/why-do-we-know-so-little-about-the-creative-industry-s-long-tail","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://shows.acast.com/the-drum-network-podcast/episodes/why-do-we-know-so-little-about-the-creative-industrys-long-t","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/6a2a8f4bd1dd1d4482a66bda/media.mp3","summary":"A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into thos…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2730,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/why-do-we-know-so-little-about-the-creative-industry-s-long-tail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/why-do-we-know-so-little-about-the-creative-industry-s-long-tail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}