Episode
Inside Reddit's sales pitch to advertisers
- Podcast
- The Drum Podcast
- Published
- Apr 16, 2026
- Duration seconds
- 2519
- Processing state
not_requested- Canonical source
- https://www.thedrum.com/podcast/series/the-drum-podcast
- Audio
- https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69e09d952fdc372bd1c1b47d/media.mp3
Actions
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Summary
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information.