{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"Inside Reddit's sales pitch to advertisers","slug":"inside-reddit-s-sales-pitch-to-advertisers","published_at":"2026-04-16T08:28:05+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/inside-reddit-s-sales-pitch-to-advertisers","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://www.thedrum.com/podcast/series/the-drum-podcast","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69e09d952fdc372bd1c1b47d/media.mp3","summary":"On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2519,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/inside-reddit-s-sales-pitch-to-advertisers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/inside-reddit-s-sales-pitch-to-advertisers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}