# Inside Reddit's sales pitch to advertisers

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/inside-reddit-s-sales-pitch-to-advertisers
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/inside-reddit-s-sales-pitch-to-advertisers.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-04-16T08:28:05+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69e09d952fdc372bd1c1b47d/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/inside-reddit-s-sales-pitch-to-advertisers
Duration seconds: 2519

## Resource

On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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