Episode

Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

Podcast
The Drum Podcast
Published
Feb 13, 2026
Duration seconds
2516
Processing state
not_requested
Canonical source
https://www.thedrum.com/podcast/series/the-drum-podcast
Audio
https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/698f08c1d6c27a06bb5323b0/media.mp3
JSON
/v1/public/podcasts/the-drum-podcast-1264371/episodes/global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable
Markdown
/podcast/the-drum-podcast-1264371/global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable.md

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Summary

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.