{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"Global ad spend keeps outpacing GDP. Is a slow-down inevitable?","slug":"global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable","published_at":"2026-02-13T11:20:00+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://www.thedrum.com/podcast/series/the-drum-podcast","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/698f08c1d6c27a06bb5323b0/media.mp3","summary":"Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts risi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2516,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}