# Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

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Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/global-ad-spend-keeps-outpacing-gdp-is-a-slow-down-inevitable.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-02-13T11:20:00+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/698f08c1d6c27a06bb5323b0/media.mp3
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Duration seconds: 2516

## Resource

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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