Episode
For the first time in history, most people are 'generally receptive' to ads
- Podcast
- The Drum Podcast
- Published
- Oct 12, 2025
- Duration seconds
- 2350
- Processing state
not_requested- Canonical source
- https://www.thedrum.com/podcast/series/the-drum-podcast
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Summary
We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads. Hosted on Acast. See acast.com/privacy for more information.