# For the first time in history, most people are 'generally receptive' to ads

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/for-the-first-time-in-history-most-people-are-generally-receptive-to-ads
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/for-the-first-time-in-history-most-people-are-generally-receptive-to-ads.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2025-10-12T16:31:04+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/68ebd723f513ad2b81e63bd8/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/for-the-first-time-in-history-most-people-are-generally-receptive-to-ads
Duration seconds: 2350

## Resource

We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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