{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"For the first time in history, most people are 'generally receptive' to ads","slug":"for-the-first-time-in-history-most-people-are-generally-receptive-to-ads","published_at":"2025-10-12T16:31:04+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/for-the-first-time-in-history-most-people-are-generally-receptive-to-ads","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://www.thedrum.com/podcast/series/the-drum-podcast","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/68ebd723f513ad2b81e63bd8/media.mp3","summary":"We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2350,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/for-the-first-time-in-history-most-people-are-generally-receptive-to-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/for-the-first-time-in-history-most-people-are-generally-receptive-to-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}