Episode
As sports sponsorship scrutiny grows, is it still worth it?
- Podcast
- The Drum Podcast
- Published
- Jun 4, 2026
- Duration seconds
- 2292
- Processing state
not_requested- Canonical source
- https://shows.acast.com/the-drum-network-podcast/episodes/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it
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Summary
As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.