{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"As sports sponsorship scrutiny grows, is it still worth it?","slug":"as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it","published_at":"2026-06-04T12:55:44+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://shows.acast.com/the-drum-network-podcast/episodes/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/6a2175d0ac951431d76081f1/media.mp3","summary":"As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.","meta_description":"As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respecti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2292,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}