# As sports sponsorship scrutiny grows, is it still worth it?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-06-04T12:55:44+00:00
Episode link: https://shows.acast.com/the-drum-network-podcast/episodes/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/6a2175d0ac951431d76081f1/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/as-sports-sponsorship-scrutiny-grows-is-it-still-worth-it
Duration seconds: 2292

## Resource

As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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