Episode
As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
- Podcast
- The Drum Podcast
- Published
- Apr 24, 2026
- Duration seconds
- 3196
- Processing state
not_requested- Canonical source
- https://www.thedrum.com/podcast/series/the-drum-podcast
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Summary
We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information.