{"podcast":{"title":"The Drum Podcast","slug":"the-drum-podcast-1264371","podcast_index_feed_id":1264371,"rss_url":"https://feeds.acast.com/public/shows/62e90c0361c5da0012f76880","website_url":"https://www.thedrum.com/","image_url":"https://assets.pippa.io/shows/62e90c0361c5da0012f76880/1739526550940-ff113463-7bdf-4623-81b9-ee8e0db125a4.jpeg","author":"The Drum","episode_count":153,"summary":"A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T00:19:41.049801+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371"},"episode":{"title":"As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?","slug":"as-social-marketing-tactics-for-music-become-headline-news-is-the-band-geese-a-psy-op","published_at":"2026-04-24T09:28:40+00:00","page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371/as-social-marketing-tactics-for-music-become-headline-news-is-the-band-geese-a-psy-op","show_page_url":"https://stenobird.com/podcast/the-drum-podcast-1264371","url":"https://www.thedrum.com/podcast/series/the-drum-podcast","audio_url":"https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69eb37c9738b0d0aa521568d/media.mp3","summary":"We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a \"narrative\" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tacti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3196,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/as-social-marketing-tactics-for-music-become-headline-news-is-the-band-geese-a-psy-op/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drum-podcast-1264371/as-social-marketing-tactics-for-music-become-headline-news-is-the-band-geese-a-psy-op.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}