# As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/as-social-marketing-tactics-for-music-become-headline-news-is-the-band-geese-a-psy-op
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/as-social-marketing-tactics-for-music-become-headline-news-is-the-band-geese-a-psy-op.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-04-24T09:28:40+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69eb37c9738b0d0aa521568d/media.mp3
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Duration seconds: 3196

## Resource

We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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