Episode
Practice Branding's Biggest Blind Spot
- Published
- Jan 18, 2026
- Duration seconds
- 1098
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Summary
Most physicians think about branding as a logo, a website, or a tagline. Their patients think about it as every single moment they felt seen, rushed, confused, or cared for — and those two definitions almost never match. In this solo episode, Michael Tetreault breaks down what concierge and membership-based practices consistently get wrong about their brand, why the patient experience is the brand, and what it actually takes to close that gap. ConciergeMedicineToday.net · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.