# Practice Branding's Biggest Blind Spot

Page: https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702/practice-branding-s-biggest-blind-spot
Text version: https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702/practice-branding-s-biggest-blind-spot.md
Podcast: [The DocPreneur Leadership Podcast](https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702)
Published: 2026-01-18T17:00:00+00:00
Episode link: https://docpreneurnation.libsyn.com/-practice-branding-the-part-no-one-mentions-about-growing-your-brand-but-should
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/docpreneurnation/GMT20251104-151058_Recording-esv2-90p-bg-10p.mp3?dest-id=2708099
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JSON: https://stenobird.com/v1/public/podcasts/the-docpreneur-leadership-podcast-7399702/episodes/practice-branding-s-biggest-blind-spot
Duration seconds: 1098

## Resource

Most physicians think about branding as a logo, a website, or a tagline. Their patients think about it as every single moment they felt seen, rushed, confused, or cared for — and those two definitions almost never match. In this solo episode, Michael Tetreault breaks down what concierge and membership-based practices consistently get wrong about their brand, why the patient experience is the brand, and what it actually takes to close that gap. ConciergeMedicineToday.net · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.

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## Transcript

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