{"podcast":{"title":"The DocPreneur Leadership Podcast","slug":"the-docpreneur-leadership-podcast-7399702","podcast_index_feed_id":7399702,"rss_url":"https://rss.libsyn.com/shows/332516/destinations/2708099.xml","website_url":"https://www.conciergemedicinetoday.com/podcast","image_url":"https://static.libsyn.com/p/assets/e/6/b/a/e6ba333e4abf06b516c3140a3186d450/IMG_6041.jpeg","author":"Concierge Medicine Today, LLC.","episode_count":400,"summary":"The DocPreneur Leadership Podcast is the recorded history of membership medicine. Hosted by Michael Tetreault, Editor-in-Chief of Concierge Medicine Today — and a nearly 20-year student of this industry from the patient side of the exam room — this podcast explores concierge and membership-based medicine through candid conversations with physicians, healthcare executives, attorneys, practice management experts, and industry innovators. If you're a physician building, growing, or rethinking your practice — this is the conversation you didn't know you needed. Topics: Concierge Medicine · Membership Medicine · Physician Leadership · Practice Management & Growth · Healthcare Entrepreneurship · Patient Experience & Hospitality · Practice Design & Culture · Precision Medicine · Whole Genome Sequencing · Pharmacogenomics · Longevity Medicine · Functional & Integrative Medicine · Physician Burnout & Wellbeing · Succession Planning · Legal & Compliance · Accounting & Financial Planning · Insurance & Payor Strategy · Staffing & Team Culture · Technology & AI in Medicine · Telehealth · Branding & Marketing for Physicians · Interior Design & Practice Environment · Nursing & Allied Health · Di…","last_synced_at":"2026-08-02T02:21:03.203321+00:00","page_url":"https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702"},"episode":{"title":"Practice Branding's Biggest Blind Spot","slug":"practice-branding-s-biggest-blind-spot","published_at":"2026-01-18T17:00:00+00:00","page_url":"https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702/practice-branding-s-biggest-blind-spot","show_page_url":"https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702","url":"https://docpreneurnation.libsyn.com/-practice-branding-the-part-no-one-mentions-about-growing-your-brand-but-should","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/docpreneurnation/GMT20251104-151058_Recording-esv2-90p-bg-10p.mp3?dest-id=2708099","summary":"Most physicians think about branding as a logo, a website, or a tagline. Their patients think about it as every single moment they felt seen, rushed, confused, or cared for — and those two definitions almost never match. In this solo episode, Michael Tetreault breaks down what concierge and membership-based practices consistently get wrong about their brand, why the patient experience is the brand, and what it actually takes to close that gap. ConciergeMedicineToday.net · Apple Podcasts · Spotify For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.","meta_description":"Most physicians think about branding as a logo, a website, or a tagline. Their patients think about it as every single moment they felt seen, rushed, conf…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1098,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-docpreneur-leadership-podcast-7399702/episodes/practice-branding-s-biggest-blind-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-docpreneur-leadership-podcast-7399702/practice-branding-s-biggest-blind-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}