Episode
Marketing Must Drive Revenue - Paul Rossetti
- Podcast
- The CMO Whisperer
- Published
- Jun 2, 2026
- Duration seconds
- 1151
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/9d955a61
Actions
POST https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/marketing-must-drive-revenue-paul-rossetti/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-cmo-whisperer-6598568/marketing-must-drive-revenue-paul-rossetti.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Welcome to another episode live from Possible, where the networking is nonstop, and everyone claims they have a future in marketing. Today I'm joined by Paul Rossetti, Chief Revenue Officer at Claritas, a company helping brands connect audience intelligence, engagement, measurement, and growth in a much smarter way. Paul operates where marketing ambition meets commercial reality. His focus is helping organizations find the right customers, reach them more effectively, reduce wasted spend, and turn strategy into measurable revenue outcomes.