# Marketing Must Drive Revenue -  Paul Rossetti

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/marketing-must-drive-revenue-paul-rossetti
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/marketing-must-drive-revenue-paul-rossetti.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-06-02T11:00:00+00:00
Episode link: https://share.transistor.fm/s/9d955a61
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/9d955a61/322409f6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/marketing-must-drive-revenue-paul-rossetti
Duration seconds: 1151

## Resource

Welcome to another episode live from Possible, where the networking is nonstop, and everyone claims they have a future in marketing. Today I'm joined by Paul Rossetti, Chief Revenue Officer at Claritas, a company helping brands connect audience intelligence, engagement, measurement, and growth in a much smarter way. Paul operates where marketing ambition meets commercial reality. His focus is helping organizations find the right customers, reach them more effectively, reduce wasted spend, and turn strategy into measurable revenue outcomes.

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## Transcript

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