Episode
The high-vis mental health shift with Ed Ross
- Podcast
- The CMO Show
- Published
- Nov 13, 2025
- Duration seconds
- 2167
- Processing state
not_requested- Canonical source
- https://www.thecmoshow.impactinstitute.com.au/episodes/the-high-vis-mental-health-shift-with-ed-ross
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Summary
Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time. In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt , joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia. Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au