{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"The high-vis mental health shift with Ed Ross","slug":"the-high-vis-mental-health-shift-with-ed-ross","published_at":"2025-11-13T00:48:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/the-high-vis-mental-health-shift-with-ed-ross","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/the-high-vis-mental-health-shift-with-ed-ross","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_239_-_Ed_Ross_1.0.mp3?dest-id=318104","summary":"Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time. In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt , joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia. Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au","meta_description":"Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Austr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2167,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/the-high-vis-mental-health-shift-with-ed-ross/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/the-high-vis-mental-health-shift-with-ed-ross.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}