# The high-vis mental health shift with Ed Ross

Page: https://stenobird.com/podcast/the-cmo-show-1096466/the-high-vis-mental-health-shift-with-ed-ross
Text version: https://stenobird.com/podcast/the-cmo-show-1096466/the-high-vis-mental-health-shift-with-ed-ross.md
Podcast: [The CMO Show](https://stenobird.com/podcast/the-cmo-show-1096466)
Published: 2025-11-13T00:48:00+00:00
Episode link: https://www.thecmoshow.impactinstitute.com.au/episodes/the-high-vis-mental-health-shift-with-ed-ross
Audio file: https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_239_-_Ed_Ross_1.0.mp3?dest-id=318104
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/the-high-vis-mental-health-shift-with-ed-ross
Duration seconds: 2167

## Resource

Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners. The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time. In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt , joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia. Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy. The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

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## Transcript

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