Episode
Sofia Lloyd-Jones on UNSW's 10 year strategy
- Podcast
- The CMO Show
- Published
- Jul 24, 2025
- Duration seconds
- 1786
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/sofia-lloyd-jones-on-unsw-s-10-year-strategy/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-cmo-show-1096466/sofia-lloyd-jones-on-unsw-s-10-year-strategy.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
What does it take to lead marketing through one of the most turbulent periods higher educ ation has ever faced? Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities i n reimagining marketing from the outside in . Ongoing impacts of the recent pandemic, shifting government polic ies , tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation . Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has e volved well b eyond campaigns and content. This conversation gets to the heart of modern marketing leadership . Find out how purpose-driven strategy is driv ing real growth - and measurable impact . The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au