# Sofia Lloyd-Jones on UNSW's 10 year strategy

Page: https://stenobird.com/podcast/the-cmo-show-1096466/sofia-lloyd-jones-on-unsw-s-10-year-strategy
Text version: https://stenobird.com/podcast/the-cmo-show-1096466/sofia-lloyd-jones-on-unsw-s-10-year-strategy.md
Podcast: [The CMO Show](https://stenobird.com/podcast/the-cmo-show-1096466)
Published: 2025-07-24T02:33:00+00:00
Episode link: https://www.thecmoshow.impactinstitute.com.au/episodes/sofia-lloyd-jones-on-unsws-10-year-strategy
Audio file: https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_231_-_Sofia_Lloyd-Jones.mp3?dest-id=318104
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/sofia-lloyd-jones-on-unsw-s-10-year-strategy
Duration seconds: 1786

## Resource

What does it take to lead marketing through one of the most turbulent periods higher educ ation has ever faced? Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities i n reimagining marketing from the outside in . Ongoing impacts of the recent pandemic, shifting government polic ies , tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation . Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has e volved well b eyond campaigns and content. This conversation gets to the heart of modern marketing leadership . Find out how purpose-driven strategy is driv ing real growth - and measurable impact . The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

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