{"podcast":{"title":"The CMO Show","slug":"the-cmo-show-1096466","podcast_index_feed_id":1096466,"rss_url":"https://thecmoshow.libsyn.com/rss","website_url":"https://www.thecmoshow.impactinstitute.com.au/","image_url":"https://static.libsyn.com/p/assets/3/1/5/e/315e06d62d97099316c3140a3186d450/CMO_Profile_Image.jpg","author":"ImpactInstitute","episode_count":253,"summary":"How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering…","last_synced_at":"2026-07-09T14:21:13.429585+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466"},"episode":{"title":"Sofia Lloyd-Jones on UNSW's 10 year strategy","slug":"sofia-lloyd-jones-on-unsw-s-10-year-strategy","published_at":"2025-07-24T02:33:00+00:00","page_url":"https://stenobird.com/podcast/the-cmo-show-1096466/sofia-lloyd-jones-on-unsw-s-10-year-strategy","show_page_url":"https://stenobird.com/podcast/the-cmo-show-1096466","url":"https://www.thecmoshow.impactinstitute.com.au/episodes/sofia-lloyd-jones-on-unsws-10-year-strategy","audio_url":"https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_231_-_Sofia_Lloyd-Jones.mp3?dest-id=318104","summary":"What does it take to lead marketing through one of the most turbulent periods higher educ ation has ever faced? Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia's top universities i n reimagining marketing from the outside in . Ongoing impacts of the recent pandemic, shifting government polic ies , tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation . Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has e volved well b eyond campaigns and content. This conversation gets to the heart of modern marketing leadership . Find out how purpose-driven strategy is driv ing real growth - and measurable impact . The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au","meta_description":"What does it take to lead marketing through one of the most turbulent periods higher educ ation has ever faced? Sofia Lloyd-Jones, Chief Marketing Officer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1786,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cmo-show-1096466/episodes/sofia-lloyd-jones-on-unsw-s-10-year-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cmo-show-1096466/sofia-lloyd-jones-on-unsw-s-10-year-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}